The new name, we feel, helps focus the mind on the importance of the action, rather than the equipment being acted upon. (So: the rose owes its bloom to the efforts of the gardener). We also want to make it clear that what you are reading aims to be more than merely a product book. (But every gardener knows that good tools speed the work).
Efficiency, by the way, is one of the three cardinal values of the magazine; they are spelled out below left in the full text of the mission statement. The other two values are keeping people safe, and improving environmental sustainability. To that end, this magazine is now printed on 50% post-consumer recycled paper, and has been carbon-balanced too.
We hope that you are stimulated by both form and content of this new, green-tinged magazine. Our guide was the nearly 500 responses to an online survey earlier this year received from members of the Society of Operations Engineers and others – many thanks to those who participated.
Another element of the redesign is this comment, which is also new. In opening this new communication channel, our aspiration is that it will not be one-way. Which is to say: we welcome reactions, comments and views, and look forward to publishing letters in future editions.
